First Drive Electric Week in the Coachella Valley Region! National Drive Electric Week is an annual celebration and outreach effort that consists of EV activities staged in cities coast to coast and internationally. The goal is to share the experience of electric vehicle owners and bring information about the many reasons to adopt electric vehicles to consumers, policymakers, the media, and the general public. Plug In America, the Sierra Club, and the Electric Auto Association have organized National Drive Electric Week since its debut in 2011 as National Plug In Day.